Doing Meritocracy Right by Thomas A. Cole How Business Leaders Can Turn an American Aspiration Into Reality

What's it about?

Doing Meritocracy Right (2025) challenges you to reject the flawed systems of credentialism and nepotism that have turned a noble American ideal into an artificial aristocracy. It argues that private sector leaders, rather than politicians, possess the unique ability to redefine success by valuing character and integrity alongside talent. By implementing practical reforms in hiring and promotion, you can strengthen your organization and help restore the promise of upward mobility for all.


When it comes to getting ahead, you might be under the misconception that effort and talent are the only currencies that matter.After all, it’s a story that has the potential to fuel your ambition – and justifies every late night you put into your career. But there’s often a nagging feeling that something’s off – that the machinery of advancement keeps jamming, or that the criteria for leadership have drifted from actual capability toward something more exclusionary.Noticing this gap is the first step toward seeing your own trajectory clearly and assessing the health of any organization you hope to lead.
In this lesson, you’ll uncover the structural flaws that let privilege pass itself off as competence.You’ll learn how to tear down the barriers keeping genuine talent sidelined.And you’ll see how moving your focus from credentials to integrity can reshape the way you hire, promote, and build teams.By the end, you’ll have a blueprint for a different kind of authority: one that earns respect by creating real opportunity for others.
The American Dream – it’s a story as old as time.It tells us that anyone can rise to the top through sheer talent and hard work, no matter their background.This ideal – meritocracy – promises that success flows to those who earn it.The swiftest runner wins the race.
The most gifted musician lands the solo. But when you look closely at how success actually works today, you’ll see something troubling.The race has become less about speed and more about who can afford the best starting block.What we’re witnessing is what the author calls meritocratic inheritance: a modern aristocracy where wealth generates more wealth, effectively locking gates before any competition begins.Affluent parents aren’t simply providing safety nets, but purchasing merit through an entire industry built to manufacture credentials.High-end college consulting is a prime example of this in action.
We’re talking about “gurus” charging families anywhere from $30,000 to $200,000 for multi-year programs designed to shepherd teenagers into elite universities.One firm, valued at over half a billion dollars, markets itself directly to wealthy parents’ anxieties, promising to turn students into “Ivy bait.” When a family spends a small fortune polishing an application, the resulting acceptance letter starts looking less like a badge of talent and more like a receipt for services rendered.Then there are what’re known as development admits: applicants flagged for acceptance based on their family’s potential to donate large sums or fund new buildings, academic standing aside.Thomas Jefferson once envisioned a “natural aristocracy” of talent.What we have instead is an artificial aristocracy of wealth.
This fixation on prestigious degrees has created what’s called credentialism: the belief that diplomas from a narrow set of elite schools are the only reliable markers of intelligence and potential.Society has drawn a velvet rope around these institutions, treating them as exclusive incubators of leadership.The data tells a different story.A survey of S&P 100 CEOs found that nearly 90 percent didn’t attend Ivy League schools.They graduated from state universities, technical colleges, and community colleges.The velvet rope economy persists anyway.
The most corrosive part of this rigged system may be the attitude it breeds among winners.Because today’s elite believe they’ve succeeded purely on their own merits, many fall into hubris and condescension.They act as if they hit a triple when they were born on third base.There’s a story that captures this perfectly.A self-important airline passenger, furious with a gate agent, thundered, “Do you know who I am?!
” The agent picked up the microphone and announced to the terminal that a man at the gate was suffering from amnesia.Could anyone identify him?When leaders lose humility, when they fail to recognize luck’s role in their own rise, they forfeit the respect of those they’re meant to lead.This condescension deepens societal fractures and fuels resentment.It’s a tragedy that this is where we’ve arrived – at a system that produces leaders dangerously disconnected from the people they serve.
If the machinery of modern success is producing leaders who look down on everyone else, then the blueprint itself needs a complete overhaul.We have to go back to the drafting board and question the formula we use to determine who deserves power.For decades, the working definition of merit has been stripped down to a simple, almost mechanical equation: talent plus effort.We look for raw intelligence, often measured by test scores, and we look for the willingness to work long hours.
But this reductive formula has a fatal flaw.It ignores the human element that Thomas Jefferson originally placed at the center of the natural aristocracy: virtue.By prioritizing short-term financial metrics and quarterly profits, the corporate world has deprioritized character, creating a leadership class that is technically brilliant but ethically hollow.So, how do we fix this?We insist on a definition of merit where integrity acts as the ultimate gatekeeper.Take the wisdom of Warren Buffett, for example.
He looks for three things in a potential hire: intelligence, energy, and integrity.His warning is stark – if a person lacks the third trait, the first two will destroy you.A lazy and dull dishonest person is manageable, but a smart and energetic dishonest person is a weapon of mass destruction.We’ve seen the wreckage of the “talent plus effort” model over and over.It was the “smartest guys in the room” – those with pristine resumes and limitless energy – who engineered the fall of Enron and the global financial crisis.It was brilliant minds who facilitated the frauds of Madoff and FTX.
In those cases, intelligence without a moral compass resulted in institutional collapse.So, now that we’ve established integrity as the foundation, let’s broaden our scope to value a different kind of credential: life experience.In a world obsessed with pedigree, we often overlook the education that comes from the school of hard knocks.There’s a specific kind of wisdom gained from blue-collar work that no MBA program can simulate.Waiting tables, for example, is a master class in human interaction.It teaches you how to handle difficult personalities, how to serve others without losing your dignity, and the importance of responsiveness.
Working unskilled labor on a construction crew teaches a visceral respect for the skilled trades.These experiences build empathy and resilience – traits arguably more predictive of long-term leadership success than a high GPA.This brings us to the final, non-negotiable component of a healthy meritocracy: humility.A truly meritorious leader understands that their success is never solely their own making, but always a cocktail of hard work, help from others, and simple good luck.
When leaders embrace this humility, they stop trying to be the smartest person in the room and start becoming the best listener.They replace personal aggrandizement with “selfless ambition” – a drive to see the organization succeed.By shifting our value system to prize character, diverse life experience, and humility, we change who gets into the boardroom and how it operates.
If character and humility are the new standards for leadership, the obvious next question is: who actually enforces this?Your instinct might be to look toward the government, expecting lawmakers to legislate fairness into existence. But relying on the public sector to repair a broken system of opportunity is, right now, unrealistic.Political machinery is jammed by culture wars and partisan deadlock, where governance often resembles a reality show more than a serious process.
Policies swing wildly with every election cycle, creating an environment far too unstable for the long-term work of expanding social mobility.Waiting for politicians to solve this crisis means waiting indefinitely.So, the responsibility shifts to the private sector.Business leaders hold the actual levers of change.Corporate America employs the vast majority of workers.That means the hiring manager at a logistics company or the board of a tech firm has a far more direct impact on a family’s future than any senator.
These leaders are the gatekeepers.They decide who gets the interview, who gets the mentor, who gets the promotion.They have the agility and operational control to implement new standards immediately, without needing to filibuster or campaign for votes.A blueprint for this kind of reform already exists in the evolution of professional services firms – elite law practices, consultancies, and investment banks at the top of the corporate food chain.For decades, these institutions were bastions of exclusion, private clubs operating under old rules. But they eventually faced a stark realization: their only asset was human talent.
Restricting recruitment to a narrow slice of the population meant competing with one hand tied behind their back.Competitive pressure, not charity, forced them to modernize.They abandoned rigid compensation systems based on seniority and moved toward models rewarding actual contribution.They learned that a diverse team provided a strategic advantage, preventing groupthink and solving complex problems more effectively.Now we arrive at the friction point that stops many leaders cold: the fear of so-called woke capitalism.There’s a persistent worry that focusing on inclusion or redefining merit might violate the duty to maximize shareholder value.
But this view depends on an outdated, short-term definition of value.If diverse teams make better decisions, if humble leaders reduce risk, if a wider talent pool yields stronger employees, then reforming how we evaluate merit becomes a business imperative.Boards act in the corporation’s best interests when they ensure the company isn’t run by arrogant, homogenous teams prone to catastrophic ethical failures.When businesses lead on this issue, it’s not about playing politics; they’re actually protecting their own future.
Once a leader accepts that they’re the architect of their own talent pool, the work shifts from philosophy to structural change.The first barrier that needs to come down is what’s known as the paper ceiling: the invisible wall blocking millions of capable workers simply because they lack a four-year degree. For decades, companies have used university diplomas as a lazy filter, assuming a degree is the only proof of capability.But this habit excludes a massive group known as STARs – workers “Skilled Through Alternative Routes.
” By removing degree requirements from job descriptions where they aren’t strictly necessary, hiring managers instantly widen the funnel to include veterans, community college grads, and self-taught experts.A certificate from a mid-tier college is often a less reliable predictor of success than five years of proven grit in the workforce.Now, as you widen that aperture, you’ll inevitably hit the most sensitive issue in this whole debate: the fear of the double standard.In the rush to build diverse teams, there’s a temptation to place a thumb on the scale, hiring under qualified candidates to meet a quota. This impulse has to be resisted.A double standard is tokenism on steroids – it poisons workplace culture, and worse, it devastates the very person you’re trying to help.
When someone suspects they were hired to fill a demographic box rather than for their abilities, it feeds impostor syndrome, stripping away the confidence they need to thrive.True meritocracy demands a single, rigorous standard for everyone.So, how do you champion diversity without compromising on excellence?The answer lies in what we might call the tie-breaker.Picture two candidates equally qualified on paper.One comes from privilege, with a polished resume shaped by expensive schools and connections.
The other has an identical skill set but acquired it while overcoming serious socioeconomic obstacles. The choice should go to the second candidate.This is a calculation of potential.Someone who started further back and ran harder to reach the same finish line has demonstrated a capacity for growth that the privileged candidate has never had to prove.There’s one more piece to this puzzle: uncomfortable conversations with your own peers.The most insidious corruption in corporate life isn’t the bribe – it’s the favor.
It’s the phone call from a major client or board member asking if you can find a summer internship for their kid.These requests for meritocratic inheritance get framed as harmless networking, but they’re the mortar holding the velvet rope in place.Giving in to this pressure – hiring the underqualified children of the powerful – directly betrays the meritocratic ideal.Leaders need the spine to politely but firmly reject these asks, recognizing that every spot handed to a well-connected nepo baby is a spot taken from a STAR who actually fought to be there.
Close the side door of nepotism.Open the front door of skills-based hiring.Then you’ll start building a machine that runs on fuel, not fumes.
So far, we’ve established that business leaders hold the levers of change.Now let’s look at what happens when they actually pull them.When a leader closes that back door of nepotism, the impact ripples out into the broader economy.Reforming how we evaluate merit becomes a necessary intervention to save the American Dream from collapsing under the weight of its own contradictions.
Take a moment to think about the economic cost of exclusion.When society systematically blocks women, minorities, and workers without degrees from entering the race, vast reserves of human potential go untapped.The entry of these groups into the workforce has historically been a massive driver of GDP growth.Continuing to widen that gate is the only way to keep the engine of capitalism firing on all cylinders.The stakes go beyond productivity charts.There’s a psychological dimension here that matters just as much.
When a large portion of the population believes the game is rigged – that elites have pulled up the ladder behind them – despair curdles into rage. As sociologist Elijah Anderson observed, “Hope takes the edge off desperation.” Without a visible path upward, the social contract starts to fray.Bob Dylan put it another way: “When you ain’t got nothing, you got nothing to lose.” That sense of nothingness fuels instability.By restoring a system where effort actually aligns with reward, business leaders can lower the temperature of an overheating culture and rebuild trust that decades of elite arrogance have eroded.
This responsibility extends beyond the office.The modern leader must carry these standards into the public square.If you sit on a university board, you must demand the end of legacy admissions, refusing to let tax-exempt institutions function as finishing schools for the already-privileged.You must scrutinize political candidates with the same rigor you’d apply to a potential CEO.Democracy, like business, requires competence and character.It rings hollow to demand integrity from your junior analysts and then vote for politicians who treat truth as optional.
So here’s the final charge.The path forward isn’t complicated, but it is demanding.It requires adopting a definition of merit that values integrity over raw intelligence.It demands checking your own humility daily, remembering that hubris is the fuel of populism.You must resist the temptation of double standards, making sure diversity comes through genuine pipeline building rather than tokenism.You must refuse to hand opportunities to the undeserving children of your network.
And you must mentor those who have no other guide, giving them the gift of high expectations.By doing these things, you build something larger than a successful company.You help secure a future where the American Dream remains a living possibility.In this lesson to Doing Meritocracy Right by Thomas A.
Cole, you’ve learned that restoring the promise of upward mobility requires business leaders to dismantle the barriers of credentialism and replace them with a system that rewards character, integrity, and grit.You discovered that true merit is currently obscured by the advantages of wealth and connection.To correct this, the private sector must take the lead, moving beyond political deadlock to implement practical reforms like skills-based hiring and the rejection of nepotism.By valuing the resilience gained from diverse life experiences and refusing to lower standards for the sake of optics, you can build stronger, more effective organizations.
This work matters for corporate performance, and it matters for healing the deep social fractures caused by elite arrogance.

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