Lessons from the Book π Profit First
Lesson - 1 Your business is a monster, consuming your cash “Most people start a business with grand dreams of becoming millionaires and a desire to be their own boss, and not answer to anyone else. They want to grow that business over a relatively short amount of time. That’s the dream, but the reality is often far different. Most entrepreneurs put growth before profits; this means they’re constantly chasing their tails, becoming stressed, and never really seeing any gain. We believe that if we work a little harder, we’ll achieve more growth, more money, but it never works that way. Half of all businesses fall into failure within the first five years of being established — that’s a considerable amount, enough to put you off starting your own business! The businesses that do survive are often struggling to stay afloat, fighting debt constantly. If this is your business, it has turned into a monster; it is eating your cash, causing you to become stressed, sucking the life right out of yo...