Everything is Obvious by Duncan J. Watts Once You Know the Answer
What's it about? Everything Is Obvious offers insights into the failures of the most commonly used method of explaining human behavior: common sense. By offering sound solutions to common sense reasoning, it gives the reader the tools to better attempt to understand human behavior. Every morning, people wake up and make thousands of decisions without thinking twice. Which shoe goes on first. Whether to grab an umbrella. Which side of the escalator to stand on. These micro-choices flow effortlessly, guided by something we rarely question: common sense. It's the accumulated wisdom of ordinary life – a mental library built from years of navigating social situations, avoiding embarrassment, and learning what works. Common sense tells you not to show up to work without pants. It tells you not to touch the stove when it's glowing red. It's the reason you know to look both ways before crossing the street, even when the light is green. But here's where things get interest...