The Rules That Make Us by Oliver Sweet How Culture Shapes the Way We Act, Think, Believe, and Buy
What's it about? The Rules That Make Us (2026) makes the case that culture, not psychology alone, explains why people act, think, and buy the way they do. Drawing on real-world case studies from business and public health, it offers a practical model for recognizing cultural forces, and using them to drive personal and social change. You’ve made hundreds of decisions today, and you probably think every one of them came from you: your taste, your morals, your choices. But that’s not entirely true. Your identity, what you think is right or wrong, how you behave at home or in public – none of these are entirely up to you. They’re quietly shaped by something that operates underneath. Something that influences what feels normal, safe, and right. That invisible force has a name – culture – and once you learn to see it, you’ll start noticing it everywhere: in your home, your workplace, and even your own habits. This lesson is a short guide to spotting the hidden rules steering your ...