Protein by Samantha King The Making of a Nutritional Superstar
What's it about? Protein (2026) argues that protein’s assent to cultural dominance has less to do with genuine dietary science and more to do with how it’s been harnessed by commercial, scientific, and social forces. Tracing protein’s history from nineteenth-century biochemistry to the present, it reveals how the nutrient has been recruited to serve agendas ranging from colonial development schemes and industrial food production to fitness culture and anti-aging medicine. Walk into any gym, grocery store, or pharmacy and you’ll be confronted with the same message plastered across tubs, bars, and packaging. The message? Protein. It’s everywhere, marketed as a muscle builder, a weight-loss solution, an anti-aging elixir, and a fix for global hunger. Even the newest generation of plant-based burgers proudly guarantees, in all caps, “20G of PLANT PROTEIN PER SERVING” – as if the word “protein” alone were a guarantee of health, virtue, and sustainability. Have you ever stopped to w...