The Win Without Pitching Manifesto: Master the Art of Selling Ideas Effortlessly by Blair Enns
What's it about? The Win Without Pitching Manifesto (2018) outlines 12 proclamations that guide creative business owners in distinguishing themselves from competitors and mastering client relationships. It emphasizes a strategic approach for those selling ideas and advice, focusing on winning business without compromising their creative integrity or drafting extensive proposals. Introduction What’s in it for me? Secure success without giving away your talent. Have you ever felt pressured to give away your creative work for free to prove your worth? This is a common challenge faced by many in the creative professions. Artists, designers, writers, and other creatives often find themselves in a cycle where their talent is undervalued, and they are compelled to surrender their work without compensation. This issue isn't just a personal struggle; it's a systemic one, deeply rooted in the industry's status quo. But this issue is being challenged. Some creatives are fightin...